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A Guide on Social Media Generations

Thanks to the technology that things have taken a new turn in the world now than it was before especially when it comes to how things are done such as the interaction level which have increased across the world today. In 2019 only, it was experimental that over 2 billion people across the world use social media. The world’s population currently is 7.6 billion people meaning that over 25% of the future world will be social media users. Because of the things you see around it is possible to think that all the young people use social media platforms, but it is different because statistics show that people between the age of 18 intentional and constitute a person to use social media and 64% of people aged 50- 64 engage social media platforms. Read more below to understand different habits of different generations and social media usage.

There is generation Z constituting of people between 3-22 years that are born between 1996- 2015 who are the newest wave of social media users now. This generation is technology aware because you were born in this era and therefore meaning that they know the computers very well and that is why most of them are addicted to social media and that is why 51% of them cannot live without social media. This group has a short span on social media because to them it is a source of entertainment and that is why the defendant comes to social media. This generation uses Instagram, Twitter, and Snapchat more that is the age of 18-22 but 94% uses YouTube because of video content sharing

The group between 1977-1995 is a Millennials who are social media diverse because they were halfway born into the technology that is the computers. This is an amazing generation that is very diverse to study it comes to social media, but he mostly used three social media platforms to voice their opinions unlike generation Z which as for platforms, but mostly for entertainment.This generation, therefore, has a longer span of using social media, but most of the times they use it to develop their professional career and that is why we use mostly the LinkedIn.

Generation X (1965- 1976) is a much different but still large portion of them uses and they will use 1/8 social media platforms. This group is focused on content sharing and as a marketer, it is a great group to target because the of disposable income and you should learn more how to target them for your products or services.

Baby boomers also born in 1946 to 1964 use social media platforms to air their opinions on family and friends of the other smallest group to use social media that is where you find that the use Facebook mostly. Engage more content on the Internet on different generations because they differ when it comes to social media usage and you will understand more.

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