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Why Video Content Marketing Is Important for E-Businesses

Nowadays, people spend 88% more time on websites with videos and up to 1/3 of all online activity being dedicated to video watching. Statistics reveal that the amount of time people will spend engaging and watching videos will keep on increasing as years go by. Businesses realise this and time and again it is quite common to hear the question whether Video Content Marketing Can Improve business performance. While Businesses certainly have a lot to benefit from Video Content Marketing, we cannot overlook the fact that time and effort have to be invested in order to reap any meaningful benefits. Reaping the benefits of video Content Marketing is not just a matter of embedding some YouTube videos into the webpage and hoping all goes well. Similar to other types of content, you need to invest in good quality video content, persevere and be patient in sharing your content across the web. Without further ado, let’s dive into how video marketing can benefit your e-business.

Through video, you can prove the value of your content to popular search engines. When assessing the relevance of webpages to specific keywords, search engines do not only take text into account. Search engines also check any other kind of media you have to offer its users. By combining texts, images and videos, you can prove to search engines that your content has variety and is valuable. Nowadays, up to 80% of all Internet traffic can be attributed to video, hence it makes sense that such engines are eager to rank websites that offer video content to its users. Content strategists can practice due diligence by optimising their video content for searches via video keyword research and including the discovered keywords into each video’s meta tags.

Businesses can leverage on their presence in third-party sites and social media to drive traffic back to their websites. On third party sites such as Vimeo and YouTube, billions of hours of video get consumed every day. Businesses can adequately expose themselves to new audiences using these third-party sites, provided they include their websites URLs in video descriptions and the channel name. Consequently, businesses can improve their traffic acquisitions and boost their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, you can earn referral traffic by embedding URLs in video descriptions and channel information on third party sites.

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