The internet is fast moving and this is why a search result is not exclusively a text link anymore. When you conduct a search over the internet today, what you get is a mixture of pictures, texts, videos and even maps. The internet is growing at a very fast pace and though a lot of bloggers may view competing with videos as an unfair competition, they have to adapt and move with the internet’s developments. Because you can no longer rely on text links to get you ahead in the internet today, you have to ensure that you have great content and this is what is known to some as rich results. Discussed in this article are some of the common rich results and means of implementing them as strategies.
Video results are the first rich results we will look at. Before the incorporation of texts and videos together in the internet, one had to click on a tab named video so as to get access to his or her desired video, which was the main reason why people opted for text links that came directly from their search results. Google realized that they can tap into the market of video watching by giving their videos a part of the results page and this has paid off because there has been a rise in the number of views that Google videos get.
Another rich result is rich ads. For a long time now, ads have been part of Google’s search results. It is only recently that ads have started appearing at the top of search findings. It is not possible for one to compete with ads because they are usually paid for and hence elevated before any content. These ads are equipped with all the information a potential client would need such as location, price and what a company entails. You have to implement strategies that will ensure you do not lose your customers to the ads if you cannot afford to pay for them.
Another rich result is map snippets. Map snippets give browsers directions to find whatever services they are looking for based on their locale. Information contained in map snippets includes a business’ address, its photos, its working hours and information about what it provides. Google had tried to bring a balance between those with map snippets and those without by not giving links to access the businesses with map snippets right away. This therefore means that if you have a map snippet, you will get a lot of physical customers but very few online customers.
As a business owner looking to make sales, you have to ensure that you get listed by Google. Ensure that you are listed because you will instil more confidence in your potential clients if they have your contact information.